Curriculum and Content Design Agency

You know something
isn't working.

You need someone who'll ask the hard questions, do the actual work, and hand you a finished outcome — not a PowerPoint deck.

Our track record
0+ years in education
0+ programmes delivered
0% client retention
0 UK cities worked in
EDUCATION

Skills England is here. Your curriculum isn't ready.

IfATE is gone. The Growth and Skills Levy launches April 2026. Your programmes need redesigning — not tweaking.

UK National Averages — the problem we fix

60.5% National achievement rate
38.1% National dropout rate
£800m Levy returned to Treasury
Work with us

We don't advise. We build.

Fixed scope. Clear price. Defined timeline. Finished.

DONE FOR YOU

We take it from here.

We take the brief, do the work, deliver the finished product.

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DONE WITH YOU

We drive. You navigate.

We work alongside your team with the frameworks and the pace.

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DONE BY YOU

We set you up.

The right tools, templates, and thinking. Then we step back.

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She asks the questions we're avoiding, she digs beneath the surface and gets real results rather than polishing a pig. My business is better for it.

Meet Kim

Kim Watts.

Kim Watts has spent 14+ years in education and apprenticeships — designing programmes, dealing with Ofsted, and building the kind of learning that actually performs.

We don't do thought leadership. We do the work.

Read more about us
Kim Watts, founder of Ruby Roo
A Ruby Roo programme cohort

What changes.

For Education Providers

Your curriculum meets the new standards — good on paper and in practice. When the next reform lands, you're ready.

Not advice. Delivery. That's the difference.

Let's talk.

25 minutes with Kim. Free. No pitch deck. Just honesty.

01

Tell us what's really going on.

02

Kim asks the hard questions.

03

We tell you honestly if we can help.