A squiggly career.
She knows a little about a lot and a lot about a little. Turns out that's not a weakness — it's the thing that lets her see what specialists miss.
Kim got tired of watching good organisations get bad advice.
Not a grand vision. Years of sitting in rooms where smart people were being sold expensive nonsense — strategy documents nobody would read, frameworks that collapsed on contact with reality.
Kim Watts has spent 14+ years in education and apprenticeships. Strategic marketer turned education expert. Teaches at top-10 UK universities. Ruby Roo exists because she wanted to do it properly. Fixed scope. Fixed price. Finished outcome.
The most honest thing on any consultancy website.
Working with Kim can be difficult. She asks the questions we're avoiding, she digs beneath the surface and gets real results rather than polishing a pig. Actions are concrete, and actionable, and while they might not be easy to hear, they are right and my business is better for it.
What sets Kim apart is a combination that is harder to find than it sounds — genuine intellectual curiosity, warmth, and the ability to cut through to what matters. She challenges directly, but with a kindness that makes people receptive rather than defensive.
Kim not only inspired me to learn everything I could from her module, but I was always impressed in the way in which Kim facilitated participation from such a diverse selection of students. It is very clear to see that teaching is not just a job to Kim, she really does care about the success of those around her and I for one am extremely grateful for all the advice she has very kindly offered me.
Kim was key to helping me shape the vision and values of our startup. Her one-on-one sessions with me gave me the space and guidance to fine-tune and dive deep into our mission's core purpose. Her ability to provide strategic insights while supporting practical execution significantly impacted our growth and direction.
A sharp business mind, great commercial awareness, coupled with great marketing skills and high energy levels - Kim excelled in everything that she was asked to do and approached all tasks with tenacity and an absolute commitment to deliver.
We only take work we believe in.
Sounds like posturing. It isn't. It's how we make decisions. Before we take on any project, we ask ourselves three questions:
Can we add value?
If we can't make a measurable difference, we'll say so.
Is the client open to challenge & change?
If you want someone to agree with everything you already think, we're not it.
Will we learn something?
If we're bored, you'll get boring work.
That means we say no. Quite a lot. It also means when we say yes, we mean it.
A collection of neurodiverse experts who see things differently.
Kim Watts
Strategy & EducationStrategy-first marketer turned education specialist. 14+ years in apprenticeships and programme design. Teaches at top-10 UK universities. The one who asks the uncomfortable questions.
Tim Howe, PhD
Neuroscience & Machine LearningA neuroscientist and ML expert. This isn't a bolted-on 'AI capability.' This is someone who understands how humans learn, how machines learn, and where those two things intersect.
Emma Webb
Marketing ManagerSix years across auctions and B2B, and a level six apprentice herself. She works with providers and learners from both sides — she's lived the programme and built commercial acumen through it.
Cassie Pickles
PA & Office ManagerTwenty years across legal and NHS sectors. She runs the diaries, the admin, and the day-to-day operations of the business — the structure that keeps a deliberately small team moving.
We're small. That's a limitation and an advantage. We can't take on twenty projects at once. But the projects we do take on get the senior team — not a graduate with a template. You'll work with the people on this page. Not a B-team you've never met.
Read this far? Let's talk.
If you've got this far, there's probably something here worth a conversation. Book a 30-minute call with Kim — no charge, no obligation, and no pitch deck.
or email kim@rubyroo.uk