Business Strategy

You're the most expensive employee in your own business.

And you're spending most of your time on work that someone half your rate could do. That's not a time management problem. That's a strategy problem.

Action without direction is just exhaustion with extra steps.

Sound familiar?

The last consultant didn't fix it either.

Someone charged a day rate to interview your own staff, repackage what they told you into a PDF, and hand it over with a smile. Three months later, nothing changed.

Business owner working through strategy
Why Kim

The most honest thing on any consultancy website.

Working with Kim can be difficult. She asks the questions we're avoiding, she digs beneath the surface and gets real results rather than polishing a pig. Actions are concrete, and actionable, and while they might not be easy to hear, they are right and my business is better for it.

RR
Ruby Roo Client

Kim was key to helping me shape the vision and values of our startup. Her one-on-one sessions with me gave me the space and guidance to fine-tune and dive deep into our mission's core purpose. Her ability to provide strategic insights while supporting practical execution significantly impacted our growth and direction.

JB
Joyann Boyce Founder — coaching client

A sharp business mind, great commercial awareness, coupled with great marketing skills and high energy levels - Kim excelled in everything that she was asked to do and approached all tasks with tenacity and an absolute commitment to deliver.

CL
Conor La Grue Managing Director, Newbury Innovation
What changes

Here's what it looks like on the other side.

You stop firefighting. Not overnight — but properly. Your strategy fits on a single page because anything longer doesn't get used. Your team knows what they're doing and why.

And you go back to doing the work that only you can do. The thinking. The relationships. The decisions that change the numbers.

Strategy meeting in modern office
What we do

GTM strategy. Turnarounds. Operational restructuring.

Go-to-Market

Go-to-market strategy

Who buys this, why, how do we reach them, and what do the unit economics look like?

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Turnaround

Business turnaround

Something's broken. We dig in, find the real problem, and build a plan to fix it. Then we help you fix it.

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Restructure

Operational restructuring

The business works but it's held together with sellotape and goodwill. We untangle it and put structures in place.

Learn more

One conversation. That's all this is. 

Book a 30-minute call with Kim. Free. No obligation. One honest conversation to see if this is worth doing.

or email kim@rubyroo.uk